Privacy policy

Privacy Policy

Effective Date: 27 March 2026
Last Updated: 27 March 2026

WestPoint Home Bahrain WLL ("we," "us," or "our"), operated by WestPoint Home LLC, is committed to protecting your personal data in accordance with the Personal Data Protection Law (PDPL), Law No. 30 of 2018 of the Kingdom of Bahrain. This Privacy Policy explains how we collect, use, store, and protect your information when you visit www.westpointhome.bh or interact with our services.

1. Information We Collect

We collect the following types of personal data:

  • Identity Data: Full name, date of birth (if provided)
  • Contact Data: Email address, phone number, delivery address (Building, Road, Block, Area/City)
  • Payment Data: Payment card details are processed securely by our payment processors and are never stored on our servers
  • Transaction Data: Order history, purchase amounts, product preferences
  • Technical Data: IP address, browser type, device information, operating system
  • Browsing Data: Pages visited, products viewed, time spent on site, referral source
  • Communication Data: Customer service inquiries, chat transcripts, survey responses

2. How We Collect Your Data

  • Directly from you: When you create an account, place an order, subscribe to our newsletter, use our AI chatbot (Nasij), take the Sleep Profiler quiz, or contact us
  • Automatically: Through cookies and similar technologies when you browse our website
  • From third parties: Payment processors confirming transaction status

3. Purpose of Data Collection

We use your personal data for the following purposes:

  • Order Fulfillment: Processing, shipping, and delivering your orders
  • Customer Service: Responding to inquiries, resolving complaints, and providing support
  • Account Management: Managing your customer account and order history
  • Marketing (with consent): Sending promotional emails, product recommendations, and seasonal offers. You may opt out at any time
  • Personalization: Customizing your shopping experience based on your preferences and quiz results
  • Legal Compliance: Meeting our obligations under Bahrain law, including tax and consumer protection regulations
  • Analytics: Understanding shopping patterns and improving our website and services

4. Data Sharing

We share your personal data only with the following categories of service providers, solely for the purposes described above:

  • Payment Processors: Tap Payments and BenefitPay (via CartDNA) — to process your payments securely
  • Shipping Partners: Aramex, Shipa, and Parcel — to deliver your orders
  • Platform Provider: Shopify — our e-commerce platform, which hosts your account and order data
  • Analytics: Google Analytics (GA4) — anonymized browsing data for website improvement

We do not sell, rent, or trade your personal data to third parties for their marketing purposes.

5. Data Retention

We retain your personal data for the following periods:

  • Active accounts: For as long as your account remains active
  • After account closure: Up to 5 years to comply with legal, tax, and regulatory obligations
  • Marketing data: Until you withdraw consent or unsubscribe
  • Browsing data: Up to 26 months (aligned with analytics retention settings)

6. Your Rights Under PDPL

Under the Personal Data Protection Law (Law No. 30 of 2018), you have the following rights:

  • Right of Access: Request a copy of the personal data we hold about you
  • Right to Rectification: Request correction of inaccurate or incomplete data
  • Right to Deletion: Request deletion of your personal data, subject to legal retention requirements
  • Right to Data Portability: Receive your data in a structured, commonly used format
  • Right to Withdraw Consent: Withdraw consent for marketing communications at any time
  • Right to Object: Object to processing of your data for certain purposes

To exercise any of these rights, please contact us at fahd.akhtar@wphome.com. We will respond to your request within 30 days.

7. Cookies

Our website uses the following types of cookies:

  • Essential Cookies: Required for the website to function properly (cart, checkout, login sessions). These cannot be disabled
  • Analytics Cookies: Google Analytics (GA4) cookies to understand how visitors interact with our website. These collect anonymized data
  • Functional Cookies: Remember your language preference (Arabic/English) and other settings

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including:

  • SSL/TLS encryption for all data transmission
  • PCI DSS-compliant payment processing (handled by Shopify and our payment processors)
  • Access controls limiting employee access to personal data on a need-to-know basis
  • Regular security reviews and updates

9. International Data Transfers

Your data may be processed by service providers located outside Bahrain (such as Shopify in Canada and Google in the United States). Where such transfers occur, we ensure appropriate safeguards are in place in accordance with PDPL requirements.

10. Children's Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The effective date at the top of this page indicates when the policy was last revised. We encourage you to review this page periodically. Continued use of our website after changes constitutes acceptance of the updated policy.

12. Contact Us

For questions, concerns, or to exercise your data protection rights, please contact:

WestPoint Home Bahrain WLL
Email: fahd.akhtar@wphome.com
Website: www.westpointhome.bh